Humble Beginnings

So here we are.

Silly season seemed a better time to debut Alternate Arsenal than in the middle of the actual season. At no time will you hear more about the club, youth, board, and merchandising than during the summer months.

So what do we hope to accomplish with Alternate Arsenal that hasn't been done before?

Well, we want to explore the stories you rarely see, or want to see but may have missed, regarding Arsenal Football Club. From former players, to new kits (we'll save that for later), to the Arsenal Ladies, to international duty at all levels. Anything that covers all but the first squad (though we'll toss in a story or two to keep you happy).

We'll also do it professionally, not sensationally. No sucking up to NewsNow by click-whoring with false headlines, sensationalist interpretations of quotes, or rehashed jibberish and nonsense that appears when you can't be bothered to make an effort.

We hope you enjoy Alternate Arsenal.